Undertaken with our digital marketing strategist, this step revolves around us understanding your business, your competitors, your current online presence and your desired outcome from your new website. Usually, the discovery process takes place over 5-7 in-person meetings and a couple of phone calls. This is us setting the concrete for the foundation of your company’s new online home.
During these meetings, we will do thorough research into your company’s performance in your industry; a full evaluation of your online presence and analysis of your competitors’ online strategy. You’ll decide on Key Performance Indicators (KPIs) for your new site’s success (more traffic, more sales, more inquiries etc.) and then you can move onto sharing examples of sites that inspire you. Essentially, the Discovery Process is us getting to know you and your business, so we can fully realise your online potential with your new site.
Once all this information has been gathered, the discovery process documents are ‘handed over’ to the project manager. The final meeting with our digital marketing strategist is an introduction to our project manager and the next stage of your project.
With the discovery process information at hand, your project manager will take your website project onto the next stage of our process – the Architecture Phase . For this stage, we use the project management software Teamwork Projects. This gives you full access to what each member of our team is working on for your project. Your project is split into tasks and each task is assigned a team member and due date.
The Architecture Phase will include mood board creation and wire frames for key pages, in addition to collecting all the text, images, files and documents needed for your website. We store this in the online platform GatherContent. If you opt-in for our copywriting services, you’ll have access to our copywriting team’s work online. Through GatherContent, you can check through and make any edits you want and then approve it for use on your new website. Simple, easy and accessible anywhere! We provide complete transparency in your project’s progress via the use of Teamwork – giving you security in knowing exactly what steps are needed for each stage of your website’s build. Once everything is gathered together, you can sign off on this step. We can then move onto the graphic design element and mock-ups.
Once all of your designs have been approved, our team of web developers create your website. With the project management software in place, our operations manager can ensure everything is running on-time, to plan and on-budget. You have access to real-time updates on your project’s progress via Teamwork – keeping you up-to-date and in-the-know.